Apple’s Real Problem With The White iPhone 4 — Well, Potentially
Monday, July 26th, 2010
I’ve fielded a lot of questions today about the iPhone 4. No, not about the antenna — that was last week — today, all people want to know is why the hell is white version being delayed again? Like everyone else outside of Apple, I have no idea. Is it a problem with the glass supplier? That they’re prioritizing the black ones for now? That they’re working on an antenna modification? Any of those things could be the reason behind the delay (though if it’s the last one, Apple is going face a whole range of new questions). But I can’t say for sure what the reason actually is. What I can say that this is potentially a real problem for Apple — and I don’t mean from a manufacturing perspective.
In their two-sentence statement on the matter this morning, all Apple said is that the white iPhone 4 “will not be available until later this year.” This is a quick reversal from just one week ago when Apple confirmed that the device was on track to ship by the “end of July” — which itself was already quite a bit of a delay from the original iPhone 4 launch in June. “Later this year” is a bit ominous. It could mean anything from August all the way until December. The fact that Apple isn’t saying “August” or “another month” seems to suggest that it will be at least the Fall when we see the ivory device.
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