Autonomy Corporation plc (LSE: AU. or AU.L), a provider of infrastructure software for the enterprise, announced today new modules designed to help businesses significantly increase the return on their social, mobile and search engine marketing spend. These innovations enable marketers to better understand customer sentiment and optimize key elements of their digital campaigns, such as pay per click spend, natural search engine rankings, and landing page and microsite optimizations, to drive maximum customer acquisition.
The new optimization and analytics capabilities further extend Autonomy Optimost’s cloud-based offering. Autonomy Optimost is part of the Autonomy Promote Suite, a comprehensive marketing solution that helps businesses automatically understand and detect customer trends, deliver engaging and optimized content, and dramatically increase online conversions and revenue.
read more