AJAX Search: Is Google Sweating Bing Or Just Feeling The Need For Speed?
Since February, Google has been quietly testing a new type of search functionality: AJAX search. Basically, Google uses more advanced JavaScript to make search result pages load even faster by only loading new information as needed on new queries. And while it doesn’t appear to be rolling out on a large scale yet, more users are starting to notice it.
One such user is Mike Stoppelman, a software engineer at Yelp. But Stoppelman’s take on it is interesting, and worth noting because before he worked at Yelp, he was an engineer at Google for four years. As Stoppelman sees it, Google is bringing out AJAX Search to combat Microsoft’s Bing search product, which has garnered quite a bit of attention since its launch a few months ago. Some claim that Bing is faster than Google, but an AJAX Google would undoubtedly be faster than Bing.
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