Aligning Personal Brand with Corporate Brand
Successful companies recognise that good brand relationships with their employees are more important than good brand relationships with their customers. They understand that corporate brand loyalty starts with employee happiness.
In the 21st Century great companies will figure out how to tap into people’s hearts—their passion and their desires to make a difference through their work. Those companies that link these passions to the generation of innovative ideas will have the capacity to sustain their growth for decades.” - Bill George
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