AOL’s Secret Love(.com)
AOL has a new content site in open beta called Love.com - it’s been live since early this month but hasn’t attracted any press attention to date. AOL hasn’t announced it, and it isn’t linked to from any other AOL properties. But it’s already a vast site covering 350,000 topics that attracts 100,000 unique visitors a week through search engine links and word of mouth on Twitter, Facebook and other sites.
The site has a home directory at love.com, and topic sites are organized under subdomains. Current content on literally anything you can think of (or at least that I could think of) is there: dogs, The Beatles, sex, money, rock and roll. Hamsters. Barack Obama. You get the picture. Search engines love this stuff.
The site is built under Bill Wilson’s new MediaGlow division, which is building new content brands distinct from AOL itself. The content is all automated, with main articles pulled from third party sources via Relegence, videos from YouTube, Twitter messages linking back to individual pages, and links to major news sites. All of this is automated and requires very little human involvement.
Check also related entries: