.app/ads Brings An Open Ad Management Platform To iPhone Developers
As the ecosystem around iPhone apps continues to explode, the opportunity for advertising and monetization grows simultaneously. There are been an abundance of mobile and specifically iPhone centric ad-networks that have emerged, like AdMob (which was acquired by Google a few weeks ago), Greystripe, InMobi and others, to help developers make money from advertising on aps. And ad exchange startups such as AdWhirl (acquired by AdMob a few months ago) and MobClix help developers optimize ad placement by dynamically choosing so serve ads from ad network that bidding the highest to reach the users of that particular app. A new kid, .app/ads, has stepped onto ad network block today, hoping to provide the most open, and appealing ad networks for iPhone developers to optimize their app ads.
While .app/ads serves a variety of purposes for developers, one of the startup’s primary functions is as a completely open iPhone app ad exchange. Like the other players, .app/ads provides a uber-simple dashboard for app developers to create mutiple ad slots within their apps, list their apps, and implement advertising through a variety of ad-networks/exchanges. But what makes .app/ads different is that its fully open to developers can run any ad network or any ad exchange whenever they want. And developers can pick and choose to integrate the ad code they need from the companies they want vs. a pre-selected loaded SDK. And there’s no limit to the number of SDKs developers can add. It’s like ordering from an a la carte menu.
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