eBay’s iPad App: Go Graphic Big Or Go Home
Will big shiny images and touch-screen magic convince consumers to spend more time on eBay? The online marketplace is betting its iPad ambitions on it (pardon the pun).
eBay is launching an iPad app that aims to engage the user by putting the image at the center of the design, using oversized thumbnails and bleeding image close-ups to the edges of the device. The iPad’s touch screen functionality augments the traditional eBay search by letting users dash through several search pages with a few swipes of the finger. There’s also a price histogram at the bottom of the page that will let you narrow your search to a certain price range— the histogram also includes a volume chart so you can see how the goods are concentrated along the price scale.
It seems to be a vast improvement from the website and the iPhone app, in terms of feel and design but it’s not quite revolutionary. While it may not make or break eBay’s bottom line in the near term, I do think it provides a nice window into the company’s mobile strategy— a dimension that is becoming increasingly important to eBay.
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