Enterprise Web 2.0: Building the Next-Generation Workplace - the Driving Force behind Just about Every Aspect of Enterprise Web 2.0, is of Course, the User
The term ‘Enterprise 2.0’ has become the catch-all phrase that describes the wholesale change in enterprise IT thinking. Driven by changing business needs and social factors, organisations are starting to do things differently. Speed, agility, mobility, reuse, and innovation are the transformative drivers that are forcing organisations to push aside old technologies, models, and architectures to make way for the new Web 2.0 world of service-oriented, highly-virtualised, truly-commoditised, and eventually ‘utilitised’ systems and solutions. Social software, collaboration, and real-time communications are pivotal parts of the ‘Enterprise Web 2.0’ story, and these are acting as the conduits for new cultural ideas and practices.
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