Facebook Admits Click Fraud Problem, Says Fix Coming Today
An update to our post yesterday talking about a weeks-long issue with click fraud on Facebook: A spokesperson for the company admits there’s a problem and says a fix is coming today. Advertisers will also be credited for any fraudulent clicks.
In a comment to the post, Brandon McCormick says:
This is Brandon on the Facebook communications team. I wanted to chime in to make sure that our voice was part of this discussion and to clarify how we are addressing this issue.
We take click quality very seriously and have a series of measures in place to detect it. We have large volumes of data to analyze click patterns and can identify suspicious activity quickly.
Over the past few days, we have seen an increase in suspicious clicks. We have identified a solution which we have already begun to implement and expect will be completely rolled out by the end of today. In addition, we are identifying impacted accounts and will ensure that advertisers are credited appropriately.
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