Fora.TV Triples Traffic. Wait, That Many People Want Hour-Long Videos on Economics?
Fora.TV has always been playing a dangerous game—trying to sell long-form online video about intellectual ideas. That’s like trying to sell sunblock to the cast of Jersey Shore. Fora calls itself Hulu for “the Thinking Man’s Web.” (There’s a Thinking Man’s Web?)
Eighteen months after closing its $6 million series A round and long time magazine editor Blaise Zerega took over as CEO, Fora seems to be grinding it out. The traffic has tripled and it’s now streaming about three million videos per month, mostly captured from conferences and high-level events. Those aren’t close to YouTube numbers, but considering the intellectually demanding content– think Timothy Geithner talking for an hour about the best ways to stimulate the economy—it’s impressive.
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