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href="http://cdn.mashable.com/wp-content/uploads/2010/01/coke.jpg">It’s that time of year again, when football fans anxiously await the climatic conclusion to the season, and when the rest of us start anticipating another big duel: the battle of the Super Bowl ads.
In an effort to stay true to its “open happiness” catch phrase, Coca-Cola has decided to do something unprecedented this year and release a sneak peak of one of its Super Bowl spots by way of
href="http://mashable.com/social-media/facebook/">Facebook.
The campaign attempts to engineer viral interest in the Coca-Cola ads with a social good component to pull at the heartstrings.
Starting today you can visit the
href="http://www.facebook.com/cocacola" target="_blank">Coca-Cola Facebook Fan Page and use the
href="http://www.facebook.com/cocacola?v=app_279422661816" target="_blank">Live Positively app to send a custom virtual gift (free) – a Coca-Cola bottle image — to your friends on Facebook. The best part is that for every gift sent, Coca-Cola will donate $1 to the Boys & Girls Clubs of America, up to $250,000 max. Plus, Coca-Cola will reward gift givers with a 20-second sneak peak at its Super Bowl ad, which just so happens to feature characters from The Simpsons.
All-in-all, it’s a win-win situation for everyone, especially the Boys & Girls Club and those of us that can’t wait until next Sunday to get a glimpse at Super Bowl ads. We also think the Facebook virtual gift tie-in is especially interesting given how fanatical Facebookers have become over free and branded digital gifts.
Reviews:
href="http://www.blippr.com/apps/336650-Facebook" target="_blank">Facebook
Tags:
href="http://mashable.com/tag/charity/">charity,
href="http://mashable.com/tag/coca-cola/">coca cola,
href="http://mashable.com/tag/facebook/">facebook,
href="http://mashable.com/tag/sports/">sports,
href="http://mashable.com/tag/super-bowl/">Super Bowl,
href="http://mashable.com/tag/super-bowl-ads/">Super Bowl ads
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