Great New Social Media Marketing Tool: PitchEngine
They call it public relations for a reason. Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively.
Thanks to the infinite reach of the Internet, you have the capability to extend that influence dramatically. But, you need to change your approach and your toolkit as part of a 21st century PR strategy.
If your primary public relations strategy still amounts to sending press releases to a finite number of media contacts, you fail to take advantage of the Internet. You are not reaching the new influencers, to use Paul Gillen’s term.
You need to do do more than reach those influencers. You need to take advantage of the emerging power of social media by creating a new kind of release to reach a much broader audience. We have written previously about Shift Communications’ template that offers a useful template on which to create your news content: Social Media Release Template Makes It Easier to Get Social.
Now, another powerful tool has emerged: PitchEngine, which lets you create and share social media releases for free.
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