Hungry For Young People, Food Network Launches Edgy Food2
The Food Network just launched a saucy new site, Food2, aimed at engaging a younger generation of cooks and foodies through blogs and video content. Scripps Network, which owns the Food Network, also recently launched a recipe aggregation site, which we reviewed here. Food2 is a flashier, more hip FoodNetwork.com (Food Network’s site) that features and outspoken, “eclectic slate of food bloggers” aimed at the twenty-something crowd who favor appetizers and cocktails.
The video content on the site is short and sweet, making it easy for viewers to see a five minute visual snapshot of how to make a dish. The site features Food Network video content and new web video series from spunky, young cooks (think less Emeril, more Top Chef). Food TV chef Kelsey and Top Chef star Spike pair up on a show where each use similar ingredients to create dishes-kind of like a face-off of recipes. Kitchen Conspirators, from the Brooklyn, NY-based underground supper-club group Whisk & Ladle, features three young chefs who with the help of a guest chef, plan a meal for a dinner party. There’s $12 Challenge, which is a food meets love show, where two young chefs try to woo a bystander with an inexpensive meal. The site also features a how-to series with food blogger Adam Roberts, The Amateur Gourmet,, who leads viewers through how to make simple drinks and food items.
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