Is President Obama a Chief Networking Officer?
President Obama has been credited with being a pioneer when it comes to the Internet and moving it to the mainstream of political life. Grass roots marketing and the use of the Internet by the Obama campaign helped overcome a huge lead by Hillary Clinton early in the nominating race. One aspect, the online presence and site had easy to employ tools allowing those interested in finding out more, helping out, being present – virtually and contributing financially, etc. Making people feel like they were “making a difference” immediately. There is something to say about the American society and their appetite to see immediate dividends from their efforts. What quicker way than the Internet?
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