It’s Time To Hide The Noise
A few days ago, Seesmic CEO Loic Le Meur (@Loic) sent out a retweet with a link to a screenshot of his CTO’s Seesmic Web client showing 1,200 Tweets across nearly 20 columns. The joke was that his CTO was trying to achieve a “world record” for how many Tweets could be loaded up into a Twitter client at one time. (It’s not a world record. Competitor TweetDeck can display an unlimited number of Tweets and columns as well). If you click on the screenshot and pan across the enlarged version of it, there you’ll find a dialog box with Loic’s old avatar doing a hang-10 while kite surfing. The juxtaposition is comical, if a little sad—poor @Loic lost in the overflowing stream of Tweets his company is trying to tame.
The image reminded me of another screenshot (see below) that I once took of an earlier Twitter client called Twhirl, which Seesmic bought before developing its current product. About a year and a half ago, I complained that Twhirl took over my desktop when I first installed it with a constant stream of pop-up messages. I wrote in that post:
This highlights a bigger problem with the Web today. There is too much to pay attention to and not enough ways to reduce the noise.
It’s 18 months later and the problem hasn’t been solved. The screenshot I took back then still resonates because the noise is worse than ever. Indeed, it is being magnified every day as more people pile onto Twitter and Facebook and new apps yet to crest like Google Wave. The data stream is growing stronger, but so too is the danger of drowning in all that information.
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