Leaked Plans for Microsoft Retail Shops Show Big DS Component
Microsoft recently announced it was going to start opening up its own retail shops to go head to head, sort of, with Apple and its own hip and very successful retail outlets. Someone has now slipped the guys at Gizmodo a Powerpoint presentation from the retail design firm engaged to come up with the look and feel of the shops.
Happily, and mercifully, there’s a big nod to digital screens. The few times I have seen screens work really well in retail, so far, have been when the things have been schemed in from the start and are part of the strategy.
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