Lessons Learned from Using Marketing Automation
There’s a new report out from Demand Gen Report, sponsored by Manticore Technology, that reveals the reflections of 53 marketing executives who are using marketing automation systems. As the use of these systems is estimated at only 10% of the overall B2B market, these insights from the trenches will help both vendors and customers prepare for the best outcomes.
The benefits from automating marketing programs can be many. In fact, given the role of the Internet in today’s complex purchasing process, it’s almost impossible to operate in a customer-centric fashion without it.
Check also related entries: