Let’s Talk: Ztail Scores Deal With A Top Mobile Phone Retailer
One of the more frustrating things about shopping for electronics is the fact that many devices don’t hold their value for very long — you can’t typically buy a cell phone and expect to sell it for $200 a year later. At least, that’s how it used to be. Now Palo Alto-based startup Ztail is teaming with online mobile phone retailer LetsTalk to do exactly that for mobile phones: buy a phone through LetsTalk, and Ztail will tell you on the spot exactly how much money they’ll give you 18 months down the line if you want to sell it back.
Here’s how it works. LetsTalk now features a ‘ValueLock’ banner for the vast majority of its phones, including popular devices like the Motorola Droid (ValueLock is essentially a branded version of Ztail’s service). Each phone has a ValueLock Price, which is the amount Ztail will pay if you decide to send in your phone up to 18 months later (this price is the same no matter when you send in your phone, up to the 18 month cutoff). The catch is that in order to redeem your ValueLock deal, you have to purchase your next phone through LetsTalk too. The site appears to have competitive prices, so this shouldn’t be a huge deal.
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