Leveraging Social Media in Your Business
In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset.
A good article that outlines the steps for the planning and strategic upfront work is “10 steps to a practical social media business strategy” by Allen Bonde, where he describes the fundamental and basic steps that must be done upfront, such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels.
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