Major Ad Firms Will Struggle in Social Media
A recent WSJ article titled Social Media Draws a Crowd addressed the surge in social media advertising dollars and how traditional ad agencies are racing to get a piece of the action.
The push to form a more formidable presence in social-media advertising is being fueled by the increasing number of marketers who are eager to figure out how they can use sites such as Facebook Inc., which has almost 500 million users, and Twitter, with more than 120 million registered users, as a marketing weapon.
“Social media is now part of all our clients’ plans; we can’t not be in this space,” says Matt Seiler, chief executive of Universal McCann.
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