Webby News

Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks.
The price was not disclosed, but a source close to the company pegs it at between [...]

Check also related entries:

• Fashion Line Gets an Interactive Twist with Microsoft Tags
• Everything You Need To Know About Microsoft’s Silverlight 3
• MTV to Develop Social Games Based on Shows and Characters
• CBS To Acquire CNET For $1.8 Billion
• Reports: Nearly Twice As Many Androids Shipped Last Quarter As iPhones

This entry was posted on Wednesday, June 18th, 2008 at 19:06 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.