Nine Out of Ten Visited a Social Networking Site
Social networking has become a mainstream online activity among all age groups, with 80 percent of the total U.K. online population having visited a site in the category in May. Penetration was highest amongst 25-34 year old Internet users, 89 percent of whom visited the category during the month, followed by 15-24 year olds (86 percent). Category penetration was somewhat lower among the older age groups, but remained relatively high, reaching two thirds of the total online population age 55 and older. Comparatively, slightly more people from this age group visited a social networking site in May than visited a business & finance (63 percent), technology (62 percent) or travel site (52 percent).
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