Off-white paper a little off-base and off-putting
I noticed a Tweet yesterday from DS Today’s Bill Yackey that was provocative enough to get me clicking through and landing on a press release from Noventri, an east coast US integrator.
I was interested because it was an “off-white paper” going against conventional wisdom and running with the headline: Don’t be duped - The truth behind digital signage.”
My first reaction was why would anyone release a white paper, that obviously took a lot of effort, just as much of the industry was punching out for the holidays. People will read a press release or two in a spare moment. But a lengthy white paper … big maybe
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