Online Advertising Revenues Ramp Up 10.2 Percent In Fourth Quarter
Online advertising revenues among the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) ramped up 10.2 percent in the fourth quarter to $9 billion. This marks the second quarter of positive growth following last year’s advertising recession, and growth accelerated from 1.2 percent in the third quarter. And unlike in the third quarter, Google didn’t account for all the growth. All four companies showed decent sequential increases, indicating that display advertising is beginning to regain its health, and not just search advertising.
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