Paddy Power Goes Live

paddypowertrader upgrades to Ariel’s cutting-edge Multi Asset Trading Platform

London, 24 November, 2009: Ariel (www.arielcommunications.co.uk), the experts in Multi Asset Trading Platforms (Financial Spread Betting, Foreign Exchange and CFD trading software), today announces that paddypowertrader (www.paddypowertrader.com) has successfully gone live with Ariel’s next generation Multi Asset Trading Platform (MATP). Retail clients of paddypowertrading.com now benefit from a brand new web based front end with a wealth of new features.

paddypowertrader is a major white label of London Capital Group, (www.capitalspreads.com) which has a list of clients also powered by Ariel’s technology, including financial spreadbetting sites E*Trade Spread Betting (www.etradespreadbetting.com) and Tradefair Spreads (www.tradefair.com)

Ariel was commissioned by paddypowertrader to deliver a new trading platform to replace their existing Flash-based system. The new platform is Ariel’s next generation Multi Asset Trading Platform (MATP), also used by ETX Capital (www.etxcapital.com) for forex and spreadbetting. The platform uses cutting edge Flex technology enabling faster response times, robust connections and up-to-date prices. The new trading platform was delivered on time and within budget.

Simon Denham, CFO of London Capital Group comments: “This was an extremely efficient, hassle-free upgrade. We have been collecting feedback from our customers, most of whom are retail investors, and have received overwhelmingly positive commentary on the new platform. It offers customers a much richer interface, faster pricing, multiple views, multiple trade tickets as well as tear-off windows.”

Angus Clacher, CEO of Ariel, comments: “Importantly the new Multi Asset Trading Platform was delivered by Ariel in a short timeframe and without interruption to paddypowers’ operations. The project was completed in 8 weeks and there was zero downtime, which is essential for a business like paddypowertrader, which trades 24 hours a day. I’m extremely proud of the people at Ariel and the leading technology we produce. This implementation is testament to their skill and experience with Multi Asset Trading Platforms.”

The platforms new features include:

• Faster Trading: the stake entry is embedded in the trade ticket so that paddypower customers have default stakes, the ability to directly edit on ticket and visual cues on the BUY/SELL buttons.

• Multiple Trade Tickets: enable paddypower customers to watch multiple live markets and trade with a single click.

• Multiple Views with Browser Tear-offs: allow simultaneous opening and arranging of windows including “My Portfolio” and “Open Positions”.

• Cherry Picking: the ability to cherry pick open positions permits trades to be closed in the order the client sees fit. This allows a client to close a profitable trade in order to increase trading resources for use on other trades.

Notes to Editors

Graphics available

Logos are available for both Ariel and paddypowertrader.com.

70dpi images of the new paddypowertrader platform and functionality are available. These demonstrate:
Image 1: Faster trading functionality.
Image 2: Multiple trade tickets.
Image 3: Multiple windows functionality.
Image 4: Tear-off windows which can be viewed simultaneously/ on top of each other.
Image 5: Cherry picking an image of the ‘open positions’ screen.

For further information please contact:

Fiona Conroy at ICIS on +44 20 7651 8688

fiona@icisnet.com

About Ariel Ltd
Ariel Communications is a leading provider of Financial Spread Betting, Forex and CFDs systems to the City of London. Ariel has been providing complete turn key systems, individual components and bespoke development since 1995. With one of the largest teams in the industry dedicated to developing financial trading software, Ariel’s experts are at the forefront of product innovation including risk management, price engines and order routing.
www.arielcommunications.co.uk

About paddypowertrader
paddypowertrader is a trading name of London Capital Group Ltd (LCG). LCG is a company registered in England and Wales under registered number: 3218125. London Capital Group Ltd, a wholly owned trading subsidiary of LCGH plc, is regulated and authorised by the Financial Services Authority. It has a European passport and is a member of the London Stock Exchange. London Capital Group Ltd also has access to international markets through its global clearing relationships.
www.paddypowertrader.com

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