Social media marketing is a trend, not a fad. Moreover, it’s a terrific extension of your content marketing strategy. What’s clear from current research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. Social media marketing is here to stay.
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An anonymous user, claiming to be a former Zynga engineer, has been posting allegedly internal information about the company to Reddit.
Among o…
Last week we have we have renamed our cloud-based mobile app builder to Tiggzi (from Tiggr). Tiggzi is the most powerful and easy to use cloud-based mobile app builder. Free Plan! But, even more interesting news (for you) is that now we have a Free plan. No credit card nothing, just sign up and start [...]
Read more »Using American football metaphors to illustrate business strategies and tactics is a timeworn and tiresome practice. Monday morning quarterbacking is another.
However…
I was glad to see in yesterday’s Super Bowl the use of a tactic that has been yammered to death over the past few years on sports radio (to which I listen far, far too [...]
An interesting thing is happening in hardware marketing these days and I think Devin noticed it yesterday when he pointed out that Samsung, in their marketing of the Samsung Galaxy Note, is changing the script when it comes to gadget advertising, a tendency that is becoming more and more apparent in newer ads from many [...]
Read more »A rep for a Taiwanese company that claims to own the rights to the term “iPad” in China says Apple is about to be hit by a $38 milli…
Read more »Today, mobile promotion and discovery service AppsFire is launching a new toolkit for developers called App Booster. Meant to boost user engagement and retention, two of the toughest challenges developers face today, the App Booster SDK (software development kit) introduces a suite of tools for things like in-app notifications, user feedback, analytics and mobile app [...]
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