Philly.com Partners With FanDuel To Let Readers Place Fantasy Bets
FanDuel, from UK-based social gaming company HubHub, has picked up its first major US newspaper partner.
A white-labeled version of the fantasy sports site is being used by the Philadelphia Inquirer’s Philly.com to bring social gaming to the newspaper and, of course, generate much needed revenue. It’s a model that has already proved successful in the UK, says HubHub.
FanDuel, which focuses solely on US sports, offers a slightly different take on the traditional fantasy sports game model. Instead of games lasting the whole season, players play and win in as little as a day - think of it as “one-night stand” fantasy sport.
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