Said the Little Lamb to the Shepherd Boy
Focus on doing these five elements of Santa’s brand model and you, too, will manage your personal brand and compel others to speak positively on your behalf! Word of mouth, above all else, builds credibility. And, ‘buzz’ does not create brand evangelists, brand evangelists create buzz. In keeping with that festive and thought provoking theme, let’s focus on remaining visible to our target audience and surrounding ourselves with brand evangelists.
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