Social Media: Bring These ROI Examples to Your CEO
Often when we discuss social media, one of the first questions that comes up is something along the lines of “That’s great, but where’s the ROI?” We talked about this before in Businesses: Stay Away From Social Media If You Meet The Following Criteria and Social Media: Justify Your Love With the Right ROI Approach.
There are many reasons companies are involved in social media, and many find great value without even thinking about measuring ROI. Recently though, I saw this video from Socialnomics, a social media blog as well as a book by Eric Qualman. I’m about halfway through the book now — Socialnomics: How social media transforms our lives and the way we do business — and I’ll post more about it when I finish
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