Sports Illustrated Shows Off An HTML5 Magazine

Today at Google I/O , Sports Illustrated editor Terry McDonell took the stage to show off a version of the magazine in HTML5. It looked pretty much like SI’s tablet prototype he showed me last December, except it isn’t an app. It’s all in the browser, with great fonts, big photos, videos, drag-and-drop capability, search, and all the rest.

Excuse the blurry snapshot above. I took it from the Google I/O video stream. But it shows one of a pop-up navigation circle which lets you do different things with the page such as share it or print it. McDonell also demonstrated how you can drag stories around in the table of contents to rearrange their order, just like in the tablet app.

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