Study: Gay And Lesbian Adults Are More Avid Blog Readers, Social Network Users
A new national survey carried out by market research firm Harris Interactive suggests gay and lesbian adults online today are among the most loyal and most frequent blog readers and social network users in the United States.
Harris Interactive conducted the study online between June 14 and 21, 2010, among 2,412 adults, of whom 341 self-identified as lesbian, gay, bisexual and/or transgender. The company over-sampled gay men and lesbians in order to allow for more detailed analysis of these groups, and the data was weighted to reflect the composition of the adult U.S. population.
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