The Latest On ShoeMoney’s AdWords Lawsuit Against A Google Employee
Last month we reported on an interesting trademark case between online marketing guru Jeremy ‘ShoeMoney‘ Schoemaker and a Google employee named Keyen Farrell, who works as an AdWords Account Strategist. Schoemaker is accusing Farrell of violating his trademark by using the word ’shoemoney’ in the ad copy for Farrell’s own site - something that Google prohibits.
AdWords disputes aren’t anything new, but the case is interesting because it involves a Google AdWords employee, who obviously should have been aware of the program’s Terms of Service. And there’s also the possibility that Farrell could have used his administrative access to bypass Google’s filters (which should have caught the trademark).
In the latest developments, Farrell has filed an affadavit stating that he did not know that the word ’shoemoney’ was trademarked, and that he was working through Google’s standard system when he placed his ads, which failed to prevent him from registering the word. In effect, he’s saying that the blame lies with Google, which should have prevented this from happening in the first place.
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