Tired, Fading and Dead PR Words in Public Relations and Communications
Lots of companies – especially those in B2B – still talk about (or request) PR services that increasingly strike me as tired, fading or dead. Press tours & press briefings – yes, there are still industries where the press tour is alive and well (entertainment!) but most reporters, editors and bloggers don’t have time to meet in person anymore. I always felt bad for them during the height of this practice when an endless stream of PR people with clients in tow stacked-up to get their turn updating glassy-eyed reporters.
Check also related entries: