Twitter’s Revamped SUL Has Greatly Crippled The SUL Advantage
As you probably heard, yesterday, Twitter rolled out its revamped suggested users list (SUL). The list was a source of much controversy because those on it (including the @TechCrunch account) were assured to gain thousands of followers a day. And many of the accounts on it long enough had over a million followers. Obviously, many users not on it didn’t consider this to be fair — while plenty of those on it also thought it was kind of BS. After all, if you’re on it, and followed by a million people, any link you send out is likely to get many, many more clicks then by someone followed by a few hundred people. Even Twitter co-founder Evan Williams didn’t like it. So Twitter made a change. And guess what? It worked.
While the numbers coming in are still very early (only based on one day), it appears that across the board, those who were on the SUL before and after the change are seeing dramatic drops in the numbers of users following them each day. In some cases, SUL users are even losing Twitter followers now following the change.
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