Using Tech, Other Channels to Market Your Message
First, we have spent an enormous amount of time and money developing our Web site. These days, a Web site is all-consuming. It includes positioning, branding, support, infrastructure, training materials, community development, sales operations, bug reporting. The list goes on. There is not a single facet of our business that doesn’t touch the Web site. This past weekend, we wanted to test our message of “empowerment” on a focus group. We sent one of our team members to a BarCamp in Philadelphia. At a Bar Camp, organizers prepare the location, set times and administrate a few other functions, but members largely determine the topics they want to speak about and hear about. We diligently noted reactions, questions and responses — just like a focus group.
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