Webby News

Video ad network ScanScout, which provides pre-roll and overlay advertising formats to monetize online videos, is rolling out a video advertising format for HTML5-compatible devices. ScanScout joins a number of video startups who have jumped on the HTML5 bandwagon with Apple not supporting Flash on the iPad and iPhone.

ScanScout, which was the 6th most popular video ad network according to Comscore will now allow publishers like ABC and others integrate the startup’s pre-roll inventory for Apple devices that are not compatible with Adobe Flash.

Check also related entries:

• Mobile Ad Network iVdopia Brings HD Video Advertisements To The iPad
• Google Shows How HTML5 Can Run Quake In The Browser
• In The Coming HTML5 Browser Wars, The Markup Should Remain The Same
• Brightcove Experience for HTML5 Unveiled
• YouTube Launches Support for HTML5

This entry was posted on Saturday, May 22nd, 2010 at 10:05 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.