Web 2.0, You’re Already There
Whether you realize it or not, you are on the Web 2.0. Either harness its power or suffer the consequences. What is Web 2.0? It’s not software or a new web browser. Rather it’s an idea that the web used to be (what’s now called Web 1.0) marketers communicating to consumers. They simply read and responded to what was being put out there by marketers. Web 2.0 though is more interactive where these consumers become more like participants adding reviews about products, blogging, tweeting and so forth about you and your business.
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