What Cleantech Should Learn from Nanotech (Before It’s too Late)

Back before we had Web 2.0 and cleantech to obsess about the Valley was abuzz about nanotech—the idea that sub-atomic particles would suddenly be the building blocks of, well, everything. It would make the paint on our houses last longer, the non-stick on our pans stick less, and our pants impervious to wrinkles. Somewhere, someone was probably promising their board they could use nanotechnology to make Harry Potter’s invisibility cloak a reality.

It seemed like a great investment thesis for a few reasons: There was actually real patentable science there and because the possibilities seemed so limitless, it was a huge market. A February 2005 BusinessWeek cover pegged it at nearly $300 billion by the end of the decade. (You know, now.)

TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco




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