Why CBS Bought CNET, And Not The Other Way Around

1999: CNET is a $12 billion company
January 2000: CNET Aquires MySimon for $700 million

October 2000: CNET Acquires Ziff Davis (ZDNet) for $1.6 billion (after the March 2000 stock crash)
July 2004: CNET Acquires Webshots for $70 million

October 2007: CNET Sells Webshots for $40 million
May 2008: CBS Acquires CNET For $1.8 billion

CNET announced its sale to CBS, [...]

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