With Jigsaw buy, Salesforce.com Shows That Lead Generation Is the New Advertising
Salesforce.com’s buy of Jigsaw is the latest, most indicative market mover in the transition to a lead generation economy.
Twitter’s forays into a sponsored tweets business model announced last week at Chirp is another. Yahoo selling its soul to Microsoft for Bing is another. And just about everything that Google does is but another. And everything that Facebook does? Ditto. Apple loves the idea, one download at a time. Amazon? One purchase at a time.
These players are poised to grease the skids leading to a lead generation economy, one that makes conventional and current online advertising no more relevant than rabbit ear antennas for the top of your black and white television.
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